So the day we have all been waiting for has arrived rather suddenly and without much fanfare but Facebook have finally revealed the new brand pages.
First impressions are that they are somewhat similar to the new profiles and have a huge potential for brands to get creative with a large cover photo which can be used to showcase logos, products or just amazing design.
The pages don’t officially launch until March 30, but for now if you want to you can have a play around to preview the new look and review your page before the changes take effect. They have also released new ‘Learn about Pages’ guide to help you on your way.
According to Timeline product manager Sam Lessin, ‘Timeline for profiles was designed to make Facebook a better medium for individuals to tell the stories that create their identities, and the philosophy for brands is no different.’
There are a number of immediate changes that I am immediately aware of and feel will have a significant impact on how we manage Facebook campaigns. In a nut shell the main changes are:
- Additional of a cover page
Cover pages are fantastic in that’s they allow far more space for brands to be creative but Facebook have already outlined strict guidelines for what you can and can’t do one them.
They must not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
We’ll just have to wait and see how far they will go in reinforcing them.
- Tabs have moved
Tabs are no longer down the side of the page but displayed under the cover page. You can select the change the order they appear in and also the image that is displayed rather than the generic app logo.
- No more default landing tabs
This is a bit of a nightmare as I am a big fan of having an optimised ‘like us’ branded welcome tab and frequently use this for clients. The other thing this will impact is the running of campaigns and competitions which will typically be the default landing page whilst they are running as a way of increasing fans.
However you can still link people to this by copying the URL and you can also ‘pin’ this to the top of your page.
- The ability to ‘Pin’ posts you want to prioritise
Pinned posts are Page posts that admins have chosen to display prominently at the top of their Page. A pinned post will always appears in the top left of your Page’s timeline and has a flag in its top-right corner. Once you have pinned to the top of your Page it will remain there for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.
- Highlight Posts
In addition to pinning posts, you can also highlight posts you want to feature more prominentl. This also extends to Milestones which are key moments you’ve decided to highlight on your Page. Milestones are automatically expanded to widescreen and are visible to everyone visiting your Page.
- Timeline functionality
I think this is a fantastic addition to the new pages as it allows you to showcase the history of your company. See what Manchester United have done with theirs. From anywhere on your Page’s timeline, scroll to a spot and click to post a milestone or other type of story to a particular date.
Milestone photos display at 843 pixels wide and 403 pixels tall.
- Updated Admin features
They have also improved the admin capabilities and you can now do the following from one pace;
- View notifications
- Respond to messages
- View your Page insights
- Access your activity log to curate content on your Page
- Access the Edit menu to make changes to your Page’s settings
It will be really interesting to see how brands start using the pages and how it effects engagement and interaction on the page. Watch this space. in the meantime, check out this great guide put together by Mashable to see how brands are making use of the new pages.